Case Study: Earned Media – Creation, Pitch, and Placement of Press Release

A press release was developed on behalf of a client to highlight the launch of a new commercial development project near the Punta Gorda Airport, emphasizing expanded warehouse, showroom, and office space and its impact on regional growth. The messaging was crafted to appeal to local business leaders, investors, and companies tracking economic development in Southwest Florida. After completing a review and approval process with the client, local agency contacts were used to reach out to local journalists.

The release was pitched to Gulfshore Business, a top regional publication for commercial and economic news. By aligning the story with their editorial priorities, the pitch secured an online feature that elevated visibility, reinforced project credibility, and reached audiences beyond the brand’s owned channels.

*Some information has been intentionally omitted or generalized due to confidentiality obligations in accordance with non-disclosure agreements from prior engagements.